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Revitalize Your Locks: The Best Purple Shampoo for Hair Brilliance

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Rebecca Moses
Your guide to this Review is Rebecca Moses

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best purple shampoo
Blond Absolu Bain Lumiere Illuminating
  • 4x shinier hair
  • Deeply hydrates fiber
LOreal Professionnel Serie Expert Silver Purple Shampoo
  • Soft hair
  • Maintenance of color tone
Shu Uemura Yubi Blonde Nourishing Shampoo for Blonde Hair
  • Free of parabens
  • Gently cleanses while moisturizing
Pureology Strength Cure Blonde Shampoo
  • Provides extraordinary color protection
  • Strengthens and fortifies lightened hair
Matrix Total Results Unbreak My Blonde Sulfate Free Strengthening Shampoo
  • Bond-strengthening
  • Revives bleached hair

In the ever-evolving world of hair care, one trend has stood the test of time and color – purple shampoos. Whether you’re a platinum blonde looking to maintain your icy hue, a silver fox seeking to banish unwanted yellow tones, or a curious soul exploring vibrant pastels, purple shampoos have become an essential weapon in the quest for flawless hair.

Join us on a journey through the enchanting realm of the best purple shampoos as we delve into their magical properties and unveil the best products that promise to transform your hair care routine.

Best purple shampoos you can try

Kérastase Blond Absolu Bain Lumière Illuminating Shampoo

Kerastase Blond Absolu Bain Lumière Illuminating
Kerastase Blond Absolu Bain Lumière Illuminating

Experience the transformative prowess of the Kérastase Blond Absolu Bain Lumière Shampoo 500ml – a radiant revelation tailored for those with lightened or bleached tresses. The allure of stunning blonde locks is undeniable, exuding a remarkable sense of confidence. Yet, this delicate hair variant is predisposed to vulnerability without meticulous care.

Enter this nourishing elixir, deepening into the hair fiber to bestow unparalleled nourishment and hydration, crafting a protective shield against external assailants. Witness an ethereal brilliance from root to tip as the hair receives a flawless cleanse.

Crafted with a meticulous blend of Hyaluronic Acid, Edelweiss Flower, and Ultra-Violet neutralizers, this shampoo’s composition is extraordinary. Hyaluronic Acid takes center stage, remedying and replenishing hair fiber damage, ushering forth a harmonious and deeply nurtured cuticle. This concentrated essence further fortifies the hair’s resilience against prospective harm.

Enter the Edelweiss Flower, a reservoir of potent antioxidants that cocoon, smooth, and envelop sensitized hair fibers. And then, behold the violet color pigments – instant alchemists neutralizing any hint of yellow undertones, unveiling a radiant blonde imbued with a natural luminance. In sum, this shampoo is not merely a caretaker but the rekindling of your hair’s radiant splendor.

Check Kerastase Blond Absolu Bain Lumière Illuminating Price on Amazon

L’Oréal Professionnel Serie Expert Silver Purple Shampoo

L'Oréal Professionnel Serie Expert Silver Purple Shampoo
L’Oréal Professionnel Serie Expert Silver Purple Shampoo

Elevate your hair’s hue with the L’Oréal Professionnel Serie Expert Silver Shampoo, curated for those embracing grey, white, or light blonde strands. Imbued with a protective essence, this shampoo boasts the prowess of magnesium – a stalwart ally in the battle against undesirable yellow tones, bestowing a clarified and resplendent outcome.

Upon contact with water, the purple elixir metamorphoses into a velvety lather, orchestrated with precision toning capabilities that gracefully counteract the specter of brassiness. A symphony of nourishment follows as this shampoo orchestrates a protective veil over the delicate hair fiber, culminating in a rebirth of vivacity and a lustrous, rejuvenated color palette.

Check L’Oréal Professionnel Serie Expert Silver Price on Amazon

Shu Uemura Yūbi Blonde Nourishing Shampoo for Blonde Hair

Shu Uemura Yūbi Blonde Nourishing Shampoo for Blonde Hair
Shu Uemura Yūbi Blonde Nourishing Shampoo for Blonde Hair

Indulge in the luxury of Shu Uemura’s Yūbi Blonde Glow Revealing Shampoo – an opulent elixir designed for delicate bleached, and highlighted blonde and silver tresses. Enriched with the pristine essence of Japanese white peony, this shampoo orchestrates a symphony of gentle cleansing, nourishment, and impurity expulsion while elevating your hair’s inherent radiance. The aftermath is a tapestry of silkiness, glossiness, and luminous vitality, weaving a radiant and robust hair health portrait.

Check Shu Uemura Yūbi Blonde Nourishing Shampoo for Price on Amazon

Pureology Strength Cure Blonde Shampoo

Pureology Strength Cure Blonde Shampoo
Pureology Strength Cure Blonde Shampoo

You are introducing an ultra-gentle, transformative shampoo that works like magic to banish brassiness and resurrect weakened locks, unveiling a rejuvenated cascade of vibrant blondeness. Whether you’ve been daring with bleach, subjected your tresses to numerous rounds of tonging, or neglected their care, Pureology Strength Cure Blonde Shampoo is your remedy for restoring health and vitality.

This extraordinary formula, enriched with the exclusive Asta-Repair complex, harnesses the prowess of Astaxanthin – a potent antioxidant that serves as a guardian against the ravages of free radicals. Dive deep into the essence of restoration with Ceramide, Arginine, and Keravis, mending micro-scars and bestowing an unparalleled softness, radiance, and manageability. And fear not. Your cherished color is in safe hands, thanks to the fortifying embrace of the AntiFade Complex. Witness the resurgence of your hair’s inner fortitude as it emerges from the shadows to bask in newfound strength, beauty, and color brilliance.

Check Pureology Strength Cure Blonde Shampoo Price on Amazon

Matrix Unbreak My Blonde Sulfate-Free Strengthening Shampoo

Matrix Total Results Unbreak My Blonde Sulfate-Free Strengthening Shampoo
Matrix Total Results Unbreak My Blonde Sulfate-Free Strengthening Shampoo

Experience the transformative touch of Matrix Unbreak My Blonde Sulfate-Free Strengthening Shampoo, enriched with the essence of citric Acid for a delicate cleanse tailored to sensitive hair. This remarkable formula offers an array of key benefits, breathing life into all hair types and textures that have endured the trials of chemical damage.

Embrace the embrace of highly conditioning sulfate-free technology as it intertwines with your locks, fostering resilience by reinforcing weakened bonds. This elixir specializes in the revival of bleached hair, casting aside signs of distress and unveiling a tapestry of softness, brilliance, and newfound strength. Discover the art of restoration as your hair encounters a symphony of care, paving the way for a revitalized, luminous beauty.

Check Matrix Total Results Unbreak Price on Amazon

Frequently Asked Questions

What does purple shampoo?

Purple shampoo is a specialized hair care product that counteracts unwanted yellow or brassy tones in blonde, silver, or lightened hair. It contains purple pigments that work as color correctors, effectively neutralizing the warm undertones that can develop in these hair shades over time due to sun exposure, heat styling, or the natural oxidation process. Applying purple shampoo during your regular hair-washing routine can help maintain or enhance cool, ashy, or platinum tones, resulting in a more vibrant, balanced, and visually appealing appearance for your hair color.

What are the benefits of using purple shampoo?

Using purple shampoo offers a range of benefits, especially for those with blonde, silver, or lightened hair:
1. Neutralizes Brassiness: Purple shampoo is formulated with purple pigments that counteract and neutralize unwanted yellow or brassy tones that can develop in light hair. It helps restore a cooler, more natural-looking shade.
2. Enhances Vibrancy: By combating brassiness, purple shampoo helps maintain the vibrancy and freshness of your hair color, making it look more vibrant and salon-fresh.
3. Preserves Color: Regular use of purple shampoo can extend the life of your hair color between salon visits, saving you time and money.
4. Tones Highlights: Purple shampoo can enhance the appearance of highlights, making them look more defined and blended with the overall hair color.
5. Saves Time: Rather than getting frequent color touch-ups, using purple shampoo allows you to manage and improve your hair color at home, saving you time and reducing the frequency of salon appointments.

6. Cleanses and Refreshes: Purple shampoos function as regular shampoos, cleansing your hair of dirt, oil, and impurities, leaving your hair fresh and clean.

7. Adds Shine: Purple shampoos often contain conditioning agents that can leave your hair looking shinier and healthier.

8. Easy to Use: Incorporating purple shampoo into your regular hair care routine is simple and convenient, as you can use it just like any other shampoo.

9. Customizable Care: You can adjust the frequency of using purple shampoo based on your hair’s needs. If you notice more brassiness, you can use it more often; if your hair is well-toned, you can use it less frequently.

10. Ideal for Blonde Maintenance: Purple shampoo is particularly beneficial for those with blonde hair, as it helps maintain and enhance shades of blonde, from platinum to honey tones.

Who should use purple shampoo?

Purple shampoo is formulated for individuals with blonde, silver hair, gray, or lightened hair. If you fall into any of these categories, purple shampoo can be a valuable addition to your hair care routine. Here’s who should consider using purple shampoo:
1. Blondes: Whether you’re a natural blonde, have highlights, or sport a full head of blonde hair, purple shampoo can help you maintain a calm, ashy tone and prevent brassiness.
2. Silver or Gray Hair: Purple shampoo is excellent for those with silver or gray hair, as it helps neutralize any yellow or dull undertones that can develop over time.
3. Lightened Hair: If you’ve lightened your hair through processes like bleaching or balayage, purple shampoo can help you preserve the desired shade and prevent unwanted warmth.
4. White Hair: People with naturally white hair can use purple shampoo to keep their hair looking bright and vibrant.
5. Platinum Hair: Purple shampoo is a go-to for those with platinum or icy blonde hair, as it helps maintain striking cool tones.

6. Ombre or Highlights: If you have ombre or highlighted hair, using purple shampoo can help blend and maintain the contrast between the shades.

7. Those Battling Brassiness: If you notice brassy or yellow tones in your lightened hair, purple shampoo can help correct and balance the color.

8. Low Maintenance Color: If you prefer a low-maintenance approach to hair care and want to extend the time between salon visits, purple shampoo can help you maintain your color at home.


In hair care, the pursuit of radiant, perfectly toned locks has found its champion in purple shampoos. With their magical ability to neutralize brassiness and rejuvenate blonde, silver, and lightened hair, these transformative elixirs have become a must-have for those seeking to elevate their hair color game. As we’ve explored the enchanting landscape of the best purple shampoos, we’ve witnessed how they delicately cleanse, nourish, and revive hair, leaving behind a symphony of softness, shine, and vibrant luminosity.

From combating unwanted warm undertones to preserving the allure of more fabulous shades, the realm of purple shampoos beckons us to embrace its brilliance. Whether you’re a blonde bombshell, a silver siren, or someone looking to infuse their hair with radiance, your hair’s true potential begins with the transformative touch of the best purple shampoos.


  • Rebecca Moses

    Depending on the day, you’ll find Rebecca in a well thought-out ensemble that she handcrafted herself, or in hiking and rock climbing gear. An avid outdoorswoman, cyclist, and cat lover, Rebecca reminds us all on the Groom+Style team just how much we need to get outdoors. She’s worked in spas and salons off and on before going full-time with the G+S team. Linkedin: