CONTENTS
Business in it’s own right can be challenging and confusing. Add to it the fickleness of ever changing opinions and trends when it comes to fashion and you’ve got yourself a complex algorithm to master. You’ll have it figured out until it changes on you again and you’re forced to review your product and adapt it as the times and preferences change.
If you want to study a company that took an ordinary commoditised product and turned it into a trendy, high fashion product that everyone wants to own then look no further than Stance: |
It’s not an easy thing to do. This is why so many major clothing retailers are the ones that are basically choosing the fashions for everybody. Fashion gurus have spent their lives knowing what people want and they’re very good at showing people what they want before they even know it.
If you’re somebody who desires to have a successful clothing business, you have to be able to keep up with the trends and present the product to the market just as they realize that they want it. It’s a lot of work, but at least it’s fun and creative. Here are keys to having a successful clothing business:
Choose the Right Outsourcing
Chances are great that you’re not going to be making all of your product from scratch. If you’re a little clothing shop, you’re probably ordering from suppliers on the internet and having them ship to you. There are a lot of options for you to select from.
Some are better than others, but if you do end up doing so well that you’re actually designing all of your own clothes and outsourcing the work from elsewhere, make sure that you’re outsourcing from the right place. This can make or break your business.
You might have to deal with a lot of shipping overseas. In this case, you’ll be needing shipping containers and employees to not only make the clothes, but to pack them and deliver them too. It’s a big operation, so start small, and grow organically.
Give People Quality
Your company’s name is important. If you sell a product that is known to fall apart easily, your reputation will go downhill fast. Don’t you want to be known as the store that has the cute and well made clothes? If your concern is that quality clothes are more expensive to make, try to find a way to make it work. Consider what the customers may want and work from there.
Find a new source, or raise your store prices to the point where it makes you a profit and people will pay the prices because the name deserves it…otherwise, watch your product and company be thrown in the trash.
Success is more than making money. It’s reputation, character, merit, and integrity. Without the latter, the money will go and the success will go away. Make good choices and give people quality clothing and they’ll be happy to support your business.
